Instagram Account Health Check
Audit your Instagram account health for free. Analyze engagement, posting consistency, follower quality, and detect shadowban risks in seconds.
Instagram Account Health Scoring Criteria (2026 Checklist)
Instagram's search algorithm and recommendation engine use profile completeness, trust signals, and posting patterns to determine creator authority:
| Audit Pillar | Score Weight | Passing Requirements | Common Penalties & Risks |
|---|---|---|---|
| Profile Identity & SEO | 25% | Target keyword in Name field, clear bio description, working link, niche category set | Unsearchable name field, missing niche keywords in bio |
| Visual Trust Signals | 20% | High-res avatar/logo, 3+ organized Story highlight covers, 3 pinned highlight posts | Empty highlight bubbles, low-resolution profile picture |
| Engagement & Consistency | 30% | 3–5 feed posts or Reels weekly, active daily Stories, replying to comments within 1 hour | Inactive for 30+ days, follower-to-engagement ratio below 1% |
| Account Safety & Compliance | 25% | Zero banned hashtags, green Account Status in IG settings, 2FA enabled, no bot tools | Shadowbanned tags, third-party auto-liker flags, copyright strikes |
How to Raise Your Instagram Account Health Score
Name Field SEO
Your Name field is searchable on Instagram Explore. Add your primary keyword (e.g. "Sarah | NYC Fashion Stylist") instead of just your first name.
Organize Highlights
Curate top stories into 3 to 5 labeled highlights with custom covers ("About", "Services", "Reviews", "Freebies") to establish instant authority.
Purge Dead Tags
Run your caption hashtag sets through our Banned Hashtags Checker to ensure you aren't triggering shadowbans or reach penalties.
Check Account Status
Navigate to Instagram Settings > Account Status. Ensure both "Removed Content" and "Features You Can't Use" show green checkmarks.
How to Use the Account Health Check
Review your profile basics
Check your username, name field, photo, bio, and link setup.
Score trust factors
Verify contact buttons, category, highlights, and pinned posts.
Fix the gaps
Work through the flagged gaps to raise your health score.